USA Product Manager, Jan 2024 - present

• Led R&D for a new product providing qualified staffing and performance metrics for logistics clients, achieving 80% adoption within current operations.

• Managed a cross-functional team of 10 to improve operational efficiency, launching the product's MVP in 3 months and enabling earlier growth.

• Developed product strategy and ensured market fit through customer and worker research.

Product Manager, Aug '21 - Dec '24

• Led project to implement self-regulating algorithms, resulting in a 10% increase in Gig Success and 20% boost in worker reliability across over 400 daily gigs within 2 weeks of launch.

• Increased new user conversion rates by 40% through iterative A/B testing and user trials, leading to a seamless onboarding process for over 5,000 users.

• Led the implementation of event-based metrics using Amplitude and Mixpanel, providing actionable insights that directly influenced product strategy and prioritization.

Product Designer, Jan '19 - Sep '21

• Designed the MVP and led ongoing improvements based on user research (interviews, behavioral metrics).

• Developed a comprehensive design system in Figma and brand identity, reducing front-end development time through the use of standardized components, while enhancing UX consistency.

• Designed an in-app training platform to replace costly in-person sessions, reducing training costs by 80% and helping the company secure 3 major contracts, contributing an additional $500K in annual revenue.

• Redesigned the clock-in system, reducing tech support requests and improving clock-in reliability by 90%, providing early fraud detection and data proof for legal departments.

UX/UI Designer, Nov '17 - Jan '19

• Improved enterprise user retention and growth by designing and implementing a responsive web dashboard with mass media upload features, collaborating directly with front-end and back-end engineers to ensure high-quality delivery and seamless user experience.

• Took a hands-on approach by working closely with developers, gaining insights into the technical aspects of product design, and ensuring continuous learning through feedback loops and iterative improvements.

• Promoted brand awareness by managing the company's social media presence and digital marketing channels, creating content for both digital and print materials, and refining strategies based on user feedback and engagement metrics.